Carmageddon?
chrisg | February 12, 2009Going back a few years now I can remember learning of a new multi-skilling scheme introduced by the powers that be at the enormous Nissan factory near Sunderland in the North East. It began as it always had, in that you would leave school and serve your apprenticeship in a given area of speciality. Up until recent years this was all the learning one would undertake. However, once your apprenticeship has been served they would now encourage further part time training in another two functions, the idea being that work would be more varied & therefore interesting. I’m sure many thought this was brilliant & forward thinking.
So why might I be mentioning this and to what relevance does it have to either investment and/or the current economic climate? Well firstly it comes off the back of another blog I wrote a few days ago regarding the recent buoyancy of the food retail industry so I wanted to diversify my opinions towards an industry that seems to be experiencing the opposite during these harsh times. Do people need to buy food? Of course we do. Do people need to buy cars? No, we do not. Let’s face it, for the majority of us cars are a luxury where as food is a necessity. On this basis the two seem incomparable, but for me both industry sectors had three things in common with the banking sector, being oversight, arrogance and complacency.
We have all known that the cost of oil will rise over the years as it has indeed has done for the last decade. We all know that this will not particularly improve in a hurry either. More and more people such as I living in urban areas fail to see the need to own a car due to the expense and availability of public transport.
In recent months we have seen the likes of Honda announce a halt on production for what will be four months come the end of March. Other manufacturers in the UK such as Vauxhall, Mini & the aforementioned Nissan have initiated other short term closures, the latter also announcing redundancies.
With the European car market showing no signs of recovery, will this just be the beginning for what could become a beleaguered industry in the oncoming quarter(s)? On the day the government announce a second bank bail-out there have been calls in the media for them to follow their example by stepping in to rescue the motor industry also. Personally, I can’t see it.
Yes the recession hasn’t helped at all and this is only too well highlighted by the manufactures of the more ‘top end’ vehicles such as Jaguar/Landrover and Aston Martin who have announced redundancies in addition to production halts at both and also at their rivals, Bentley. Will it stop here? In my food retail article I highlighted the media ‘scare tactics’ by way of their lack of reporting on the acquisitions & investment waiting in the wings but in this case I just can’t see it, the food Retail industry benefiting fortunately by virtue of need.
With seemingly neither private investment forthcoming nor the likelihood of the government stepping in to save the day, I only hope that, in particular for the affected workforce, these companies have learned from the collapse of Rover and have contingencies in place to weather the storm; particularly in the case of Nissan having invested so much in their people. Accusations of oversight, arrogance and complacency are one thing and will be a pivotal factor should things worsen, which will make the oncoming quarters vital to their futures. Where it will really become a key factor is if they hedge their future production plans against the hope that if & when the economy recovers, the industry will follow suit. As oil prices continue to rise & the trains continue to take more of the strain, I’m not convinced it will.
